Content Strategy Brief

The first step of your production is to complete your Creative Brief. This step takes 15-20 minutes and
will serve as a guide throughout the project.

Contact Info

First Name *

Last Name *

Phone *

Email *

Website URL *

Brand Overview

What Is Your Brand Story? *

What Is Your USP?

What Is Your Current Market Share?

How Would You Describe Your Brand Voice? *

Serious

Fun

Authoritative

Approachable

Classic

Modern

Intricate

Simple

Professional

Casual

Other

Marketing Goals

This Project Is For *

My Brand
My Client
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Why do you need content?

Attract new customers through a paid ad campaign.

Explain my brand, product, or service on my website or ecommerce site.

Nurture my social media channels and email funnels.

Delight my current customers and make their lives easier.

Raise money through a crowdfunding or investor video.

apture an upcoming event I'm hosting or attending.

Recruit, train, or delight my team at work.

Something else, I'll explain below.

Please describe the business challenge you are trying to tackle.

Do you know what Content you need?

Yes

Can you share any data analytics of past performance on your delivery platforms?

Who are your top 3 competitors?

Competitor 1
Competitor 2
Competitor 3

Are there any videos that you know you want to make?

Before and After

Brand Video

Case Study Videos

Commercial

Client Spotlight

Day in the Life

Educational or Industry Videos

Event

FAQ

How To

Product or Service

Promos

PSA

Recruiting

Social Media Videos

Team Video

Testimonials

Market News

Thank you

Tips and Tricks

Employee Training

Year End Highlight

Will you be targeting new or existing users?

What is your current marketing strategy for this campaign?

What have you done that has worked, and what has not worked?

What outlets are you currently using to promote organic or paid content?

Company Website

Paid Advertising Platforms

Organic Social Media Channels

Email Marketing Channels

Youtube

Other

Which are performing best?

What does your timeline look like? *

What is your budget? *

About Junto Productions

Junto Production is a digital marketing agency that’s dedicated to empowering financial advisors and the wealth management industry with the technology and content they need in order to grow. Whether you’re an early stage, established or veteran financial advisor, Junto Productions can help you scale your content strategy.